Google Analytics UA
Legacy Universal Analytics ID (UA-########-#). Prefer GA4. Public marketing pages only.
Google Analytics UA
Legacy Universal Analytics property ID (UA-########-#).
Where to find it
Admin → Settings → Settings (first tab) → Analytics → Google Analytics (UA)
Setting key: ga_tracking_id
Create/manage properties in the Google Analytics admin (UA is legacy/sunset for normal properties).
How it works
Leave blank if you only use GA4. Scripts inject on public marketing chrome only — not member or admin shells.
Invalid formats are ignored. If both UA and GA4 are set, GA4 is preferred as the primary gtag id.
Common problems
No data in UA
Property retired at Google, wrong ID, ad blockers, or you only tested /admin. Prefer Google Analytics 4.